Here comes the most anticipated ski film of 2010. Matchstick Productions takes you into action with The Way I See It. The film is a work of monumental proportions and features the best skiing you can find on film. The mix between the cinematography and the eclectic soundtrack flow together in great fashion. In addition to an adrenaline rush, the film also gives you unique insights and perspectives on skiing, and towards the end you get more hair-raising skiing than you can imagine. The Way I See It is the winner of Powder Magazine’s 2009 “Movie of the Year” and brings you the best athletes on the planet doing what they do best- skiing faster, spinning, flipping, grabbing, and of course riding some of the thickest powder in the world. The Matchstick team foraged the earth in search of what it is that makes the sport of skiing so special- the adventure, the passion, the acquaintances between fellow skiers, and overall fun of the sport. The Way I See It exhibits the greatest deep powder spots in the world, the steepest lines, and massive park features from British Columbia, Japan, Alaska, Colorado, Idaho, Washington, Switzerland, and many other locations worldwide.

Featured Skiers: Mark Abma, Sean Pettit, Eric Hjorleifson, Henrik Windstedt, Bobby Brown, Colby West, James Heim, Richard Permin, Cody Townsend, Rory Bushfield, Ingrid Backstrom, Gus Kenworthy, Jacob Wester, Russ Henshaw, and many others.